Author Archives: UGL

The Right vs. Wrong Way to Apply DRYLOK® Masonry Waterproofer

So, when you open a can of DRYLOK® Original or DRYLOK® Extreme, you’ll realize how thick this product really is. Resist the temptation to water it down (do not thin)! The viscosity of the formula is your friend. First off, make sure you’re using a three-quarter-inch nap roller or paint brush specifically designed to work…Continue Reading

5 Reasons Why DRYLOK® Blows Competitors out of the Water!

Whether you’re a homeowner with DIY inclinations or a professional responsible for volume applications, masonry waterproofing is the kind of job worth doing right the first time. Apply an inferior product to concrete, cinder blocks, brick, or stone, and you could end up with a real mess. Imagine investing in a product, then putting in…Continue Reading

ZAR® Relaunch/Rebranding – A Golden Opportunity

When you decide to take on a big undertaking like a product relaunch of a brand like ZAR®, you never know what the outcome will be. You hope that after years of experience and months and months of data collection, focus groups and industry feedback that it all comes together to create a retail product…Continue Reading